Who are the big 3 of Japanese fashion?

When it comes to the world of fashion, Japan has had a significant impact on the industry. With a unique blend of traditional Japanese aesthetics and contemporary designs, Japanese fashion designers have become known for their avant-garde, innovative, and often unconventional styles. Over the years, a handful of designers have emerged as leaders in the Japanese fashion scene, and are commonly referred to as the "big three" of Japanese fashion.

The big 3 of Japanese Fashion

Yohji Yamamoto

The first designer in the big three is Yohji Yamamoto, who is known for his signature black clothing and oversized silhouettes. Born in Tokyo in 1943, Yamamoto studied law before turning to fashion in the late 1960s. His designs are characterized by their asymmetrical cuts, unexpected details, and use of luxurious fabrics. Yamamoto's work is often described as deconstructed and edgy, and he has been a major influence on avant-garde fashion worldwide.
Yohji Yamamoto

Rei Kawakubo

The second member of the big three is Rei Kawakubo, the founder of the label Comme des Garçons. Born in Tokyo in 1942, Kawakubo began her career in the fashion industry as a stylist before launching her own brand in 1969. Kawakubo's designs are known for their unconventional shapes, use of unusual materials, and striking asymmetry. Her collections often blur the lines between art and fashion, and she has been a major influence on the development of the avant-garde movement in fashion.

Rei Kawakubo

Issey Miyake

The third and final member of the big three is Issey Miyake, who has been a major figure in Japanese fashion since the 1970s. Born in Hiroshima in 1938, Miyake studied graphic design before turning to fashion. He is known for his innovative use of fabric, particularly his pleating techniques, which create unique textures and shapes. Miyake's designs are often characterized by their simplicity, versatility, and functionality, and he has been a major influence on the development of modern fashion design.
Issey Miyake

Together, Yohji Yamamoto, Rei Kawakubo, and Issey Miyake make up the big three of Japanese fashion. These designers have not only had a major impact on the fashion industry in Japan, but their influence has been felt around the world. Their innovative and unconventional approaches to fashion design have helped to shape the industry as we know it today, and their legacy continues to inspire new generations of designers.

Read more: Top 20+ Best Japanese Clothing Brands To Know

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